Your database is more than a list of names and numbers. Your database represents living customers with preferences and upcoming events that appreciate the right offer, at the right time. That prefer to be served, instead of pushed. To be respected, instead of spammed. Clang assists you in getting the best out of your CRM and serving customers in a smart, commercial and personal fashion.

With CRM at its core, Clang is a self-learning business intelligence tool. Clang will enrich your customer insight and data. You and Clang will continuously get to know your customer better by tagging campaigns and by adding more profile-indicators. Knowing your customer preferences and upcoming events, will enable you and Clang to automatically serve and target your customer in a relevant way.

A dynamic database full of relevant targeting information is a valuable asset. And with Clang as the driving force for email marketing efforts your database becomes exceptionally valuable. As numerous cases show: quality and relevance to engage your customer will increase retention, boost sales and offer a better return on investment.

Plug in your existing databases to add even more customer data, from CRM, ERP or other sales systems or even external databases. All functionality is accessible through open APIs, enabling updates of customer information or content creation from your existing applications.