In our whitepapers we publish useful and practical information from the world of email marketing. We select information for our relations on important professional topics and trends, and wish to provide these, as well as tips and tricks, to those organisations and marketing experts who seek easy to understand summaries.

Clang is already in use by market leaders in many segments, ranging from finance to travel, from online retailer to leisure and from telecom to industry. Among the more than 500 clients, we service many A-brands such as Albelli, G-Star, KLM, Macintosh Retail Group, Shell, The Phone House and bol.com.

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Ten tips for taking a CRM approach to email marketing.

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Travel challenger shares thoughts and insights on tailor-made promotions.

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Why email marketers should embrace social media.

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How email played a vital role in the virtual tour 'the world of bol.com'.

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why technology must be combined with insight

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Customers help customers with their purchase decision

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Our ‘Twelve Rules of Christmas Email Marketing’ ...or any other holiday.

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How to (re-)activate inactive travellers and learn more about them.

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Recency, Frequency and Monetary

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A 300% increase in conversion with a clever email marketing strategy.